Local search ranking factors Google

From year to year, the only thing you can count on in local search results is change.

Local search ranking factors Google

Last year’s survey corresponded with the introduction of Local carousels to desktop SERPs and the release of New Google Maps . The summer of 2014 saw an even more dramatic shake-up with the release of Google My Business —the product of over two years of work by Google engineers—and more importantly the Pigeon algorithm update.



Local search ranking factors Google